King of celluloid has come out with branded foods which are based on the age-old traditional cooking techniques and spices of kerala. Mohanlal the epitome of acting has tailored to be the brand ambassador for the kerala delicacies. Keeping in mind the exceptional tastes of kerala the brand will be named after him, Mohanlalb s Taste Buds.
A visit to gods Own country kerala is an experience in many aspects, the natural beauty, exotic food and ethnic ambience. The predominance of spices makes the food from this part of the world makes it unique among the delicacies of India . Keralab s cuisine reflects its diverse religious tradition, its seaboard location. It is said that kerala people never skip breakfast lunch or dinner however busy they might be. Kerala cuisine is always cooked with a creative combination of vegetables meat and seafood floured with a variety of spices with a signature ingredient called coconut in various forms. The result is a tempting food that is simple yet delicious.
Documenting the beauty of the State and its interesting history of its cuisine the, King of celluloid has come out with branded foods which are based on the age-old traditional cooking techniques and spices of kerala. Mohanlal the epitome of acting has tailored to be the brand ambassador for the kerala delicacies. Keeping in mind the exceptional tastes of kerala the brand will be named after him, Mohanlalb s Taste Buds. With a commerce background Mohanlal realized the economics of establishing this viable business venture. Evaluating the potential that could be realized in the Middle East, Mohanlal launched the Brand Taste Buds in spices, rice powder, pickles, and the Concept Restraunt in Dubai-UAE. Padmasree Vishwanathan Mohanlalb s one o of Indian finest acting talents venturing into the culinary file has not been a s surprise to any one since he has been used as an icon for may brand names like kannan devan tea. Realizing that gulf is the second best market after Bombay for consumer goods Mohanlal decided to launch his brand into Dubai the hub of gulf business. He has found a perfect balance of his popularity as a superstar and the psychology of the home away from home has worked wonders for the products. The taste buds has launched a range of pickles masalab s spices and recently the rice products which are the basic ingredient for kerala cuisine.
Mohanlal has successfully launched a new restaurant in karamab Dubai. The dC)cor which has gives you the perfect ambience a typical kerala street that matches with the food that is being served, the traditional kerala food. A small local supermarket s that sells cigarettes and soft drinks, old lamp-posts and the banyan tree reminds you so much about kerala. The corners engulfed with the visuals of his awards and scenes, empowers the brand the superstar wants to stress. It was trade and food that landed Mohanlalb s in the hospitality business today tastebuds the favorite destinations for the Dubai crowed .Mohanlalb s Taste buds Restaurant(MTBR) is the a restaurant in UAE which offers authentic kerala and coastal cuisine. The menu compromises selections form the Malabar region the central kerala specialties excellent dishes in vegetarian dishes and few dishes from the coastline of Karnataka Andhra and Tamil nadu. The aim is to promote the treasures of kerala to the world and let the people all over discover the god own countyb s true taste. The demographic diversity of people in Dubai is targeted for such restaurants evolving kerala cuisine.
The MTBR has regular costumers from all walks of life., diplomats celebrities and film stars who comes from America British Australia, Asian nationals, including Singapore Malaysia Thai and Greek diplomats not forgetting Gujaratyb s who loves vegetarian food north Indians Goans who relish fish and neighbors like Tamilnadu Mangalore and Andhra for which he ouches a over whelming response from the keralites as well as multi nationals. Time for Chicken Tikka masala, to take back seat and Appam and stew to take over. Well, Kerala is in, and how! After the Kerala Festival in the UK, the English have come down all the way to Kerala to enjoy the Kerala food, of course. The placid and soft taste of meat and fish coconut milk give your palate the right amount of spices to tingle you sense, yet being delicious is the versatility of kerala food which tempts the divers community of people
MTBR is the only restaurant in Dubai offering authentic Kerala and coastal cuisine. The menu comprises selections from the Malabar region, the central kerala specialties, excellent choices in vegetarian dishes and few dishes from the coastlines of Karnataka, Andhra and Tamil Nadu. The restaurant does not serve any Chinese or Tandoori dishes, our aim is to take the treasures of Kerala to the world and let the people all over discover the Godb s Own Country through the culinary route. Dhiraj Vijayan is the master chef who has been instrumental in creating the concept and cuisine of MTBR. Dhiraj is IHM graduate and served with Taj group, GRT Grand Days as executive chef before assuming charge at MTBR as Head of Operations. Native of Thalassery, he was educated in Chennai. Dhiraj is an authority in Kerala and south Indian cuisines; apart from coordinating the day to day operations of the restaurant, he devotes a large part of his time for research and development of Kerala cuisine.
Dubai is a demographically diverse city with citizens of more than 140 countries residing here and all of them are amongst our target. Our clientele mix reflects the same, though 50 % of our guests are Kerlalites. The restaurant is open every day of the week for lunch and dinner. Lunch is served between 12.30 b 3.00 PM and dinner from 7.00 b 11.30 PM.
recipe of taste buds, which are specially chosen for the gulf times views ,indirectly wooing the Qatari crowed to the restaurant in their next trip to Dubai ,Chef Dhiraj suggests something like the b chefb s specialb