King of Taste

Posted on Format AsideCategories Food & Health
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King of celluloid has come out with branded foods which are based on the age-old traditional cooking techniques and spices of kerala. Mohanlal the epitome of acting has tailored to be the brand ambassador for the kerala delicacies. Keeping in mind the exceptional tastes of kerala the brand will be named after him, Mohanlalbs Taste Buds.
A visit to gods Own country kerala is an experience in many aspects, the natural beauty, exotic food and ethnic ambience. The predominance of spices makes the food from this part of the world makes it unique among the delicacies of India . Keralabs cuisine reflects its diverse religious tradition, its seaboard location. It is said that kerala people never skip breakfast lunch or dinner however busy they might be. Kerala cuisine is always cooked with a creative combination of vegetables meat and seafood floured with a variety of spices with a signature ingredient called coconut in various forms. The result is a tempting food that is simple yet delicious.

Documenting the beauty of the State and its interesting history of its cuisine the, King of celluloid has come out with branded foods which are based on the age-old traditional cooking techniques and spices of kerala. Mohanlal the epitome of acting has tailored to be the brand ambassador for the kerala delicacies. Keeping in mind the exceptional tastes of kerala the brand will be named after him, Mohanlalbs Taste Buds. With a commerce background Mohanlal realized the economics of establishing this viable business venture. Evaluating the potential that could be realized in the Middle East, Mohanlal launched the Brand Taste Buds in spices, rice powder, pickles, and the Concept Restraunt in Dubai-UAE. Padmasree Vishwanathan Mohanlalbs one o of Indian finest acting talents venturing into the culinary file has not been a s surprise to any one since he has been used as an icon for may brand names like kannan devan tea. Realizing that gulf is the second best market after Bombay for consumer goods Mohanlal decided to launch his brand into Dubai the hub of gulf business. He has found a perfect balance of his popularity as a superstar and the psychology of the home away from home has worked wonders for the products. The taste buds has launched a range of pickles masalabs spices and recently the rice products which are the basic ingredient for kerala cuisine.

Mohanlal has successfully launched a new restaurant in karamab Dubai. The dC)cor which has gives you the perfect ambience a typical kerala street that matches with the food that is being served, the traditional kerala food. A small local supermarket s that sells cigarettes and soft drinks, old lamp-posts and the banyan tree reminds you so much about kerala. The corners engulfed with the visuals of his awards and scenes, empowers the brand the superstar wants to stress. It was trade and food that landed Mohanlalbs in the hospitality business today tastebuds the favorite destinations for the Dubai crowed .Mohanlalbs Taste buds Restaurant(MTBR) is the a restaurant in UAE which offers authentic kerala and coastal cuisine. The menu compromises selections form the Malabar region the central kerala specialties excellent dishes in vegetarian dishes and few dishes from the coastline of Karnataka Andhra and Tamil nadu. The aim is to promote the treasures of kerala to the world and let the people all over discover the god own countybs true taste. The demographic diversity of people in Dubai is targeted for such restaurants evolving kerala cuisine.

The MTBR has regular costumers from all walks of life., diplomats celebrities and film stars who comes from America British Australia, Asian nationals, including Singapore Malaysia Thai and Greek diplomats not forgetting Gujaratybs who loves vegetarian food north Indians Goans who relish fish and neighbors like Tamilnadu Mangalore and Andhra for which he ouches a over whelming response from the keralites as well as multi nationals. Time for Chicken Tikka masala, to take back seat and Appam and stew to take over. Well, Kerala is in, and how! After the Kerala Festival in the UK, the English have come down all the way to Kerala to enjoy the Kerala food, of course. The placid and soft taste of meat and fish coconut milk give your palate the right amount of spices to tingle you sense, yet being delicious is the versatility of kerala food which tempts the divers community of people

MTBR is the only restaurant in Dubai offering authentic Kerala and coastal cuisine. The menu comprises selections from the Malabar region, the central kerala specialties, excellent choices in vegetarian dishes and few dishes from the coastlines of Karnataka, Andhra and Tamil Nadu. The restaurant does not serve any Chinese or Tandoori dishes, our aim is to take the treasures of Kerala to the world and let the people all over discover the Godbs Own Country through the culinary route. Dhiraj Vijayan is the master chef who has been instrumental in creating the concept and cuisine of MTBR. Dhiraj is IHM graduate and served with Taj group, GRT Grand Days as executive chef before assuming charge at MTBR as Head of Operations. Native of Thalassery, he was educated in Chennai. Dhiraj is an authority in Kerala and south Indian cuisines; apart from coordinating the day to day operations of the restaurant, he devotes a large part of his time for research and development of Kerala cuisine.

Dubai is a demographically diverse city with citizens of more than 140 countries residing here and all of them are amongst our target. Our clientele mix reflects the same, though 50 % of our guests are Kerlalites. The restaurant is open every day of the week for lunch and dinner. Lunch is served between 12.30 b 3.00 PM and dinner from 7.00 b 11.30 PM.

recipe of taste buds, which are specially chosen for the gulf times views ,indirectly wooing the Qatari crowed to the restaurant in their next trip to Dubai ,Chef Dhiraj suggests something like the bchefbs specialb


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Author: Sapna Anu George

സ്വപ്നം എന്ന വാക്ക് ഏതു ഭാഷയിൽ എഴുതിയാലും അത് മനോഹരം ആയിരിക്കും എന്നതിൽ സംശയമില്ല . സ്വപ്നത്തെപ്പറ്റി എഴുതാത്ത കവികളോ കഥാകാരൻമാരോ ലോകത്തിലെ ഒരു ഭാഷയിലും കാണില്ല . മലയാളത്തിൽ സ്വപ്നം എന്ന് പറയുമെങ്കിൽ അത് ഹിന്ദിയിൽ എഴുതുമ്പോൾ സപ്ന എന്നാണു എഴുതുന്നത് . മലയാളത്തിലെ സുപരിചിതയായ ഒരു എഴുത്തുകാരിയുടെ പേരും സപ്ന ആണ്, സപ്ന അനു ബി ജോർജ് ! . സപ്ന കഥയും കവിതയും എഴുതി മാത്രമല്ല പേരെടുത്തത് , ഇരുപതു കൊല്ലമായി പ്രവാസ ജീവിതം നയിച്ച് ഒട്ടുമിക്ക പ്രവാസ പ്രസിദ്ധീകരണങ്ങളിലും തന്റേതായ ശൈലിയിൽ കോളം എഴുത്തിലൂടെ ശ്രദ്ധേയയായ ഒരു എഴുത്തുകാരിയാണ് ,കൂടാതെ ചിത്രകാരി ,പത്ര പ്രവർത്തക, പാചകകുറിപ്പുകൾ , അഭിമുഖം , ഫോട്ടോഗ്രഫി , എന്ന് വേണ്ട കൈവെക്കാത്ത മേഖലകൾ ഇല്ല എന്ന് തന്നെ പറയാം . സപ്നയുടെ പ്രശസ്തമായ കോളങ്ങൾ ഗൾഫ് മനോരമയിൽ " അക്കരെ ഇക്കരെ", എന്റെ ബൂലോകം പേജിൽ “കുറച്ചു സമയം ഒത്തിരി കാര്യം”, നാട്ടുപച്ചയിലെ " മസ്കറ്റ് മണൽക്കാറ്റ്" , മറുമാടൻ മലയാളിയിലെ” ഉപ്പും മുളകും” എന്ന ഫുഡ് കോളം, ഈസ്റ്റ് കോസ്റ്റ് ഡെയിലിയിലെ ‘ ചിലംബ്’ , ഇംഗ്ലീഷിൽ “ആഴ്ചവട്ടം അമേരിക്കൻ ഡെയിലി , ‘തുടങ്ങിയവയാണ് . അമരിക്കയിലെയും ബ്രിട്ടനിലെയും മിക്ക പ്രവാസി പ്രസിദ്ധീകരണങ്ങളിലും സപ്നയുടെ കോളങ്ങൾ പ്രത്യക്ഷപ്പെട്ടിട്ടുണ്ട് . അതിനാൽ കേരളത്തിൽ അറിയുന്നതിനേക്കാൾ സപ്നയെ കോളം എഴുത്തുകാരിയായി അറിയുന്നത് പ്രവാസികൾ ആയിരിക്കും എന്ന് തോന്നുന്നു .. കോട്ടയം ബേക്കർ സ്കൂളിൽ നിന്നും സീ എം എസ് കോളേജ് ലുമായി വിദ്യാഭ്യാസം . ഇംഗ്ലീഷിൽ ബിരുദാനന്തര ബിരുദം , കഴിഞ്ഞ രണ്ടു ദശകങ്ങൾ ആയി പ്രവാസ ജീവിതം നയിക്കുന്ന സപ്ന എഴുതിയ കന്യക(മംഗളം) മാഗസിനിൽ ‘നിശാസുരഭികൾ വസന്ത സേനകൾ ‘എന്ന ഗൾഫ് ബാർ ഡാൻസ്ര് മാരെക്കുറിച്ചുള്ള സ്ത്രീപക്ഷ ലേഖനം നിരവധി അവാർഡുകൾ നേടിയിട്ടുണ്ട് . സപ്നയുടെ ആദ്യ പുസ്തകമാണ് കവിതാ സമാഹാരമായ സിയെല്ലെസ് ബുക്സ് പ്രസിദ്ധീകരിച്ച" സ്വപ്നങ്ങൾ" , തുടർന്ന് സൈതകം ബുക്സ് പ്രസിദ്ധീകരിചച "സ്വപ്നം കാണുന്ന സമയം", ബ്ലൈസ്സ് മീഡിയ പ്രസിദ്ധീകരിച്ച ഇംഗ്ലീഷ് കവിതാ സമാഹാരമായ’ സോംഗ് ഓഫ് ദ സോൾ“ പായൽ ബുക്സ് പുറത്തിരക്കിയ ,സ്വപ്നരേഖകൾ”, 15 വർഷത്തെ സപ്നയുടെ ലേഖനങ്ങൾ , ഇവ കൂടി പുറത്തിറങ്ങി . അന്നക്കുട്ടി, തൊമ്മൻ , മാത്തൻ എന്ന വിളിപ്പേരുകളുള്ള ശിക്ഷ,ദിക്ഷിത്ത്, ദക്ഷിണ് എന്ന് മൂന്നു മക്കൾ , ഒമാനീലെ ഹയാ വാട്ടർ കമ്പനിയിലെ പ്രൊജക്റ്റ് മാനേജരും ബാല്യകാല സുഹൃത്തുമായ ഭർത്താവ് ബിജു റ്റിറ്റി ജോർജ് ഉം ഒപ്പം ഇപ്പോൾ മസ്കറ്റിൽ താമസം . സ്വന്തം കവിതകളെപ്പറ്റി സപ്നയുടെ വാക്കുകൾ തന്നെ കടമെടുക്കാം “ഞാൻ കവിതയെ സ്നേഹിക്കുന്നവളാണ്, വായിച്ചും ചിന്തിച്ചും, മനനം ചെയ്തും ഉള്ള സ്നേഹം. പ്രവാസികൾക്ക് മലയാളം ഒരു നൊസ്റ്റാള്ജി്യ മാത്രമാണ്, അതിനെ അമ്മയെപ്പോലെ സ്നേഹിക്കണം, മക്കളെപ്പോലെ വളർത്തണം. പറയാനുള്ള വാക്കുകളെല്ലാം കവിതയാവില്ല, ആവശ്യമുള്ളത് പുറത്ത് കാണിച്ച്, ഒരു പുകമറക്കുള്ളിലെ നിഴൽ പോലെ ഭംഗി നിലനിർത്തുന്നതാണ് കവിത". സോമരാജൻ പണിക്കർ മുംബൈയ് A Review_By N.Langa on Sapna Anu B. George Painting and poetry has one thing similar in them: they both are coming from the heart of a person. Here is one review of a poem by the poetess who writes from bottom of her heart. If the poetry is to evoke emotional responses; if the lines of a poem are to create a sensual atmosphere; here are some lines that do the same thing with superb sophistication. The poems written by Sapna lead us to a different land of imagination and help getting literary pleasure. She has in store, as she says in one of her poems that, ‘The long pile of stories of life, unfolded, into thy lap, with tears…’ While explaining the human sorrows, she shows us a path of optimism in the same breath: solutions came, step to be taken for… knock knock knock, are we there?… Poetess Sapna George believes, and tries to establish too, that ‘without leap of imagination, or dreaming, we lose the excitement of possibilities’. She does not limit her possibilities; she took the help of images to transmit her emotions into the words. Here in this poem she has taken ‘Father’ as an image to reveal what she has in her mind, as she says about her father that: he never left my hand for a moment, ever since I was born. In these lines of her poems, she lets her lifelong memories to escape and fly in the sky of love and reverence. See, how she longs for her father; how she misses his presence: Never did he forsake me, in lifeNever for moment, never for a day,Always beside me when I needed the most, Human mind takes support of images while conveying messages to others. It is usual for a poet or an artist to use this mechanism of using extended images. Once the artists or a poet enters the larger scale of imagination, the world is much wider for him or her. In this poem, the Indian poetess, Sapna George has tried conveying a message, packed with emotion and reverence. For us, the humans, especially for the women, a father is a pivotal figure in the world of emotion. Hardly a woman misses to remember her father, as he is the person around whom she has erected a tower of hopes; under whose eyes she has built a castle for security. This feeling leaps out and takes the form of the words like ……….. ‘Never did he forsake me, in life Never for moment, never for a day Always beside me when I needed the most.’ Poets often use particular forms and conventions to suggest at alternative meanings in the words: the images we use to convey our feeling are in a way the alternative meanings we have given to the situation, or the flow of our bubbling emotions within. To take the ‘Father’s love’ as imagination is not new in the world of literature; most of the narration in Bible roams around this one word – ‘Father’. In her above poem, Sapna George has poetically arranged the metaphors in a beautiful manner. She has assembled the related metaphors that are completely compatible to each other, or similar in temperament. It creates harmony between the words and the images. Look at these lines: One such mirage is my Dad’ in my life, Always in front of me, waiting for me, Yet I never reach there in time be near, So near to me yet so far away. The poetess has knitted an embroidery of beautiful words here. Feeling of loss is the inherent current in these lines; all the words put in a sculpturesque fashion radiating the feeling of permanent shortfall in life. Every loss presupposes the absence of assured gain. From a father figure we receive many help, in the form of physical things and emotional support. He is the figure that tries to shape our life in a better way. Journeying on the land of memories of her father the poetess says: He suggested, the best books for me to read But never pushed them into my hands. The journey with our father never ends; death is a minor separation. But once the father figure departs for a reason, goes away from us, he enters the larger scale of our imagination. Instead of remaining a name of the greatest relationship, the image of father becomes the controller of all our ideas and emotions that pass through the wonderful land of our mind, our stream of thoughts. (Images courtesy Wikimedia Commons)

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